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Fragrance Trends

Luxury perfume, fragrance balm and translucent gel on sunlit Mediterranean limestone overlooking the sea

Oct 5, 2026

Fragrance Science / Fragrance Trends / Perfume Formats

Perfume Is Becoming Tactile: Why Balms, Gels and Milks Are Changing Fragrance

Perfume is moving beyond the atomizer. From solid balms and fragrance sticks to gels, milks and skin-first formats, a new generation of scent is becoming more tactile, intimate and personal.

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